Listen to what Dr. David Jackson from My Epic Practice has to say about his Funnel Day Experience in San Diego, CA with Bryan Dulaney and the Perfect Funnel System team of experts.
If you’re ready to map out all of the funnels and advertising/marketing strategy in order to launch your $1 million per year or $1 million per month business online, apply now here or contact us to see how you can register for one of our upcoming Funnel Days or Funnel Workshops.
Here’s what Dr. David Jackson had to say in this video in transcript form:
“My name is Dr. David Jackson and I am a chiropractor. I live right up the street in Delmar, California and I came to the Perfect Funnel System, to this day, to take the funnels that I created on my own that have done a decent job and make them epic and to make sure that I can impact more people and build my business while I hang out with my wife on the beach.”
“I’ve been using versions of funnels, campaigns and Infusion Soft and other programs that I’ve used for a decade. But they were all self contained. I was reverse engineering and frankly many of … They’ve got me where I am but for the past probably two years have been a little bit of a stall in my business. It’s always grown quarter after quarter. This is the first quarter ever in a decade of this business that it didn’t grow and we stayed the same. And I can look back and when I thought two years ago, “I really need to take my acquisition and my funnels into a different level because the world has changed and there’s a lot of noise in my niche like there is in so many and in order to compete with that and to stay out front, I’ve got to be the best and I’ve got to have the best and so I went to the best.” That’s why I’m here today.”
“You know what I love best about today was the fact the although there’s an agenda and a specific process that’s been proven, we were able to move and flow around things that were unique to me. So many people that I’ve worked with in the past, wonderful people but very rigid in the places where it didn’t need to be rigid and maybe flexible where they should have been rigid and today it seemed like it had the perfect balance of following a proven system and not varying too far from that but allowing the expression of why something was important to me. It’s critical to me in my profession that I work with someone that understands the depth of what we are attempting to do and not just simply going, “Okay, so you want to make more money and help more people and great, here let’s do this.” To really understand. I think my favorite part was just having that conversation that kept tracking through the day and getting us to the point that we needed to go to but with a deep understanding of the why behind it all as well.”
“Before I came today, I’ve had a vision for a long time and at least in my world my vision is intended to scare the hell out of me. Like I want a vision that is so big it gets me up in the morning and makes me train to move into it. And as I have grown and succeeded and served so many people and built a good business, I’ve still wanted to double that business. Not for double’s sake because it sounds cool or I feed my ego or I make a lot more money but because I just believe the industry that I serve needs this desperately and I need to become the man and the leader that can do that.”
“And so, that vision has been there but honestly over the past 18 months, maybe even 24 months, it’s gotten a little bit fuzzier, like uncomfortable fuzzy for me because I’m very clear on what I want but I didn’t see the path to get there. I’ve been around the block many times. I’ve known many great marketing experts. I’ve paid untold amounts of money. It’s all returned. I’ve never wasted anything. I’ve learned something and implemented strategies and I’ve grown and grown and grown but at this point, I know exactly what needs to happen in order to achieve that vision and working with Bryan and the team and Perfect Funnel Systems is not just to make my life easier, it’s to be effective. It’s to work smarter and harder simultaneously and that allows me to see that vision and to know that I can double this business and without sacrificing the things that I love the most which for me is freedom and simplicity in my life and that’s the benefit.”
“That’s exactly what an intentionally built expert funnel and a whole system behind that and offers and everything else because it’s … My daughter could build a funnel but it doesn’t mean it’s going to work and what we’ve done today in really a short period of time is not just figure out the funnels that need to be done but how they need to be done, the offers, the ups, the down sales, everything in it that makes me go, “We got this. Yeah, absolutely going to double. No question about it.”
“By nature I’m a do-it-yourselfer. I think so many entrepreneurs are. It’s why we do what we do. You reach a point where you have to get out of your own way and I think it’s really good for someone, especially in maybe a small entrepreneurial business that’s doing several million dollars perhaps or someone under that or even a bit over that to really keep control of everything. You’ve got to know what’s going on but there comes a point when it is not … I’m a good marketer. I know marketing. I know how to build a funnel but it’s not what I’m best in the world at and any time I can go find someone who’s best in the world at their thing it allows me to be best in the world at what I am best at and so there’s a double benefit there.”
“It’s not only am I getting access to people that are the top of the game that allows me to be the top of my game so finding someone that’s an expert and as opposed to doing it myself. Even if I could do a good job there’s certain things just because you can do them, doesn’t mean you should and at this point, at least in my business, I shouldn’t be doing this. I should understand it. I should have a role in it. I should lead the process. But I shouldn’t be doing this because my vision is too big for me to be doing this. It’s not beneath me. It’s out of my realm of confidence and competences to do it as good as it needs to be done in order to get where we need to go.”
“As I thought about this strategy session it was interesting. I wasn’t thinking about it. I was on vacation with my wife and I saw something on Facebook where the guy had dressed up like Willy Wonka and I was like, “I know that guy. He’s the funnel guy and that’s Bryan,” and I’ve literally met Bryan before. I wasn’t thinking, literally wasn’t even on my radar to do this. I knew something was missing but you know when two things just cross and you go, “That’s what was missing,” but I was unconsciously unaware of that, it became conscious to me right away.”
“I legitimately, I called my good friend Isaac and he said, “Yes, I work with Bryan. I’ll give you Bryan,” and I called him and boom and we set it up and it was just a done deal. I didn’t have to think about it. It’s an investment, there’s no doubt, but the reason it’s an investment is because it returns and I am an investor in self so that I can return on other people so the whole concept of was I nervous, was it a big decision, to me it was a no brainer decision. I mean to get the day’s value back out of this, he doesn’t have to build or do anything from here. I already figured stuff out that’s going to get back but that’s not why I’m here. I’m here to get a hundred X return on this investment and I know that’s going to happen.”
“I think in everything we do our goal as an entrepreneur is to exceed expectations. But you can’t exceed expectations until they’ve been set because you don’t know where the bar is. And knowing what Bryan had to offer, the bar was clear and I thought, “If we can get over that bar, then this is going to be well worth it.” I already had confidence, 100% confidence that was going to happen but what you want as a consumer is you want people to blow you away. You want people to exceed the expectations. And not in a hypey kind of way but in a delivery kind of way, and that’s how I felt about today.”
“It’s not easy by the way to exceed my expectations because I have high expectations of myself and of the people I work with and I’m hoping you do too but Bryan and the team definitely exceeded expectations as I had mentioned by really listening number one. Not just waiting to tell me what the answer was and he’s got the key to my kingdom, but to understand what my kingdom even is. What I really want to do and why I want to do it and the different things I’ve tried in the past that have worked and haven’t worked and so that is something that of all the experts I’ve sat down with, that’s a rare commodity, that’s a rare personality trait and it’s a rare thing you see in a business and so for those reasons and many more, my expectations were absolutely exceeded.”
“You know when I think back on this morning and what I intended, what I thought we would do, I think one thing that hit me that was not really as expected as we started … I came with a journal of all my notes and my value ladders and my funnels that I’ve used. I didn’t realize how much I had to really offer and how segmented it was. Like I pride myself on automation and I realized how much it’s not automated. And I look at things that are doing really good and I sit here now and I think, “Oh my gosh. Scratching the surface.” And again, I’m not like a kid in a candy store, I’m talking about the reality of this funnel that makes me $40,000 a month could easily make me $140,000 a month with just a couple of tweaks that we talked about today.”
“I was surprised by some of the low hanging fruit that I didn’t even know was there that’s like, “I can take that, run with it, and money done, right?” I mean, easy. Value, delivered, done. Those were the easy things. The things that surprised me. I expected, as I said earlier, the big things but I didn’t really even think about all that stuff that was lower to the ground that was like, “Yeah, we should do that. You got to do that. We can build this,” and all those things just made me feel like it’s a full picture man. I’m going to get all this easy stuff taken care of then we can work on the big things that are really going to take us to that next level.”
“The important thing as I mentioned a bit earlier is that to me as an entrepreneur, I’ve got to have someone that understands not just my business, not just where I am, and really not just where I want to go but why I want to go there. It’s important because I believe that the design phase, and that’s what we’re here for is the design phase, is the single most important part of life. It’s designing your relationship. It’s designing your home. It’s designing your vacations. It’s designing your business.”
“And so many people just want to get right at the build process and they go in without a blueprint. And I’m saying this sarcastically and jokingly but you’re going to have a good time even building a fricking tree house with out a good blueprint and if you really want an epic life like I do, I already have one but a next level, the build’s easy man. It’s the design, getting that right. And so with Bryan today, he heard me and he understands why I want the design and to me, he’s the architect.”
“I’m sharing ideas with him and now he gets to create a blueprint and I get to look at the blueprint and I know he’s going to give me a red pen and say, “Where do you want to change this?” When you build a house it’s called redlining. You draw … I want this window over here and I want … That’s what I’m do excited and look forward to is having that initial blueprint and saying, “Okay, now lets tweak it and now lets go build it,” and that to me is an unparalleled value that you get out of a day like today.”
“Regardless of your business, if you’re actually passionate about it and you do have a vision that’s bigger than where you are right now, and you see down the field a little way but you’re not exactly sure how to get there, there’s no business on the planet that doesn’t have to have, that would not be better with some sort of a funnel. With some sort of a sequence. With some sort of automation. With intelligence. The challenge is, like I said earlier, my daughter, I have three of them, have helped me build funnels before. Funnels not what you get when you have a day like today, discovery day and a design day with Bryan and the Perfect Funnel Systems. It’s so much more than that.”
“When you consider an investment, if you’re like me you consider what that return is going to be. Not just money. Because $10,000 or $15,000 or whatever it might be is a part of it. It’s your time, it’s your energy, it’s your effort. But you’ve got to see what your return can possibly be and when I look at it, it’s simple. Because if I just got my money back and a little bit extra for my time, then it’s worth my day because there’s so many other things that I learned. But if you’re hesitating or if you’ve tried it before, I’ve been there, done that, bought the t-shirt, I can promise you this much, that if you come with a true vision of where you want your business to be, regardless of where you are now, Bryan can help you get there.”
“And I believe he can help you get there faster and more effectively and with more freedom than anyone else that I have met because of the system that he uses to take this process of making funnels and actually make them work and be effective and optimized. And to me that makes any decision to spend a day and a sum of money and invest it and feel absolutely wonderful about doing that because you know the return on investment is immediate and will last the rest of your business life as well because it will always move into the future with that funnel.”
Have you seen the 7 Figure Case Study Video yet? If not, be sure to watch this short case study video to discover how we built a 7 figure business in less than 12 months and then went onto scaling it over 8 figures with one of our experts.